Annabel and her brain are the best of friends.

Long ago they were teammates on the Australian Shadow Olympic Freeski Team, before their body got a little grumpy.

Now, after years working as a support care worker, adaptive ski instructor and gaining qualifications in psychology, this bubbly duo work to design tools, programs, start-ups and campaigns for other peoples brains.



Researcher and Strategist UNSW Future Minds Lab

Co-founder Little Literature Co.

Behavioural Strategist BBE

Creative Strategist (Fiver) Google


The Guardian The e-book that you are forced to edit as you read

Fast Co Design This disintegrating e-book cleverly shows how blockchain works

The Australian Olympic Committee Annabel Blake: The turtle or the hare?

The Project (Channel 10) Australian Olympic Hopefuls

Australian Story (ABC) Taking Flight



Gold Good Design Award Little Literature Co. Talu Tales: Space, Spaghetti and Aliens

Frankie Good Stuff Design Awards Little Literature Co. Talu Tales: Space, Spaghetti and Alien

Peabody Awards Google Editions at play digital book experiments